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Desired Impact
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Four main areas of impact will be targeted with the aim of reducing poverty:
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Increased share of local markets and increased investment will
contribute to an enhanced rate of enterprise- starts, survival
and expansion. Enterprise start-ups and growth will contribute
to employment growth and to equity growth for the owners.
Much attention has been placed on broad based black economic
empowerment (BBBEE), where ownership of enterprises is the main
focus of equity growth. The benefits of ownership in business
up to now have accrued to a few only. But it is not the only way
to increase equity. The property market offers an alternative for
broad based equity growth. Property prices in Fetakgomo are
undervalued and by making these markets work, thousands of property
owners may benefit from substantial capital gains.
One of the consequences of more businesses investing and growing in
Fetakgomo is the increased number of sustainable job opportunities for locals.
The poor typically pay more for goods than the rich, due to poor
functioning markets. One way of addressing poverty is to reduce
the cost of living by making markets work better. Especially the
items that the poor spend most of their money on, such as food
and transport require well functioning markets with healthy
competition to keep costs down.
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